405% Increase in Search Visibility For YoloFoods SG
Overview
YoloFoods SG is a meal plan delivery platform serving customers across Singapore. They came to us in 2022 to grow their organic visibility in a crowded F&B niche and turn more of that traffic into orders.
When we started, the site had a weak technical foundation, on-page content that wasn’t aligned to the queries people were actually searching, and no structured informative content to support those pages. The plan was to fix the structure, map the right keywords to the right pages, and build content that could compete for high-intent meal plan searches.
Limited search visibility due to competition
- Poor technical structure holding back indexing and performance
- On-page content not optimised for target queries
- No structured, informative content to support key pages
Improving online visibility and organic conversion.
- Improve visibility for core products and services in a competitive niche
- Recommend on-site enhancements to drive more conversions
How the campaign progressed
Technical SEO Enhancements
Ran a full technical audit and fixed the core issues affecting crawling and performance.
Keyword Research & Mapping
Mapped target keywords to the right pages based on search intent.
Built a topical map to guide content coverage across the meal plan category.
Content Optimisation & Strategy
Created structured, informative content from the topical map to support target pages
Authority & Internal Linking
Tightened internal linking across the site and ran a backlink campaign to build authority
Thanks to this campaign, the client achieved:
- ~405% increase in visibility for focus products and services
- Ranking improvements across core meal plan keywords: meal plan, meal plan delivery, meal plan Singapore, healthy meal plan, healthy meal delivery Singapore
- 450% Growth in Monthly Blog Sessions from content strategy
- Growth in organic traffic over the campaign
- Higher conversions, helped along by CRO recommendations on-site
Results by target page
Meal Plan
Healthy Meal Delivery
Rankings for the meal plan category moved quickly once the fixes went live, which is not a given in a niche this competitive.