143% Traffic Growth & 3.5x Conversions For Trevo Malaysia
Overview
Trevo Malaysia is a leading car-sharing and car rental platform in Malaysia. They approached us to enhance their organic visibility and drive more conversions in the competitive car rental and car-sharing market.
Before our SEO intervention, their website lacked a solid technical foundation, had under-optimized pages, and was missing a rich Brand SERP presence. Our goal was to build a structured, high-performance SEO strategy that would increase organic traffic, keyword rankings, and user engagement.
Limited search visibility and poor brand awareness
- Lack of technical SEO structure affecting search engine indexing and performance
- Poor keyword optimization for both branded and non-branded terms
- Unstructured website architecture, leading to confusion between guest and host services
- Weak visibility for high-value keywords such as car rental Malaysia, rent my car, private car rental
- Limited content strategy impacting organic traffic and lead generation
Improving online visibility and organic conversion.
- Increase organic traffic & visibility for both branded and non-branded keywords
- Optimize the website’s structure for better user experience and SEO performance
- Rank on Page 1 for high-search-volume keywords in the car rental industry
- Improve engagement & conversions through optimized content and strategic SEO execution
How the campaign progressed
Keyword Research & Mapping
Conducted in-depth keyword research to identify high-intent, relevant search terms.
Mapped out key service pages to align with target keywords (e.g. car rental Malaysia, rent my car).
Created a topical map for blog content, ensuring extensive keyword coverage.
Website Structure Optimization
Developed a clear differentiation between guest (car renters) and host (car owners) pages.
Optimized internal linking and URL structure to improve crawlability and user experience.
Technical SEO Enhancements
Identified and fixed technical issues affecting website performance.
Worked closely with Trevo’s tech team to implement structured SEO best practices.
Ensured mobile-friendliness & page speed optimization for enhanced UX.
Content Optimization & Strategy
Optimized key service pages with SEO-friendly, high-converting content.
Created and published high-value blog content based on our topical map strategy.
Ensured rich SERP features (FAQs, featured snippets) for branded searches.
Thanks to this campaign, the client achieved:
- 143% Increase in Organic Traffic within the first 3 months
- Achieved Page 1 Rankings for 20+ High-Volume Keywords (car rental Malaysia, car sharing, rent my car, car rental app)
- 450% Growth in Monthly Blog Sessions from content strategy
- 3.5x Increase in Conversions during the SEO campaign
- Notably, all of this was achieved without much backlink-building campaigns.
Results by target page
Car rental in Malaysia
Monthly car rental Malaysia
Optimised the content and improved the interlinking with anchor text for monthly car rental keywords.