185% Keyword Visibility & 560% AI Visibility For The Magnet Group
Overview
The Magnet Group is a full-service event management company based in Malaysia, planning and producing corporate events, brand activations, conferences, gala dinners, and product launches for clients at home and abroad. They came to us because organic search wasn’t generating any leads and the brand had little visibility across event-related searches.
When we started, the site wasn’t ranking for the keywords that mattered and brought in no organic leads. The credibility was there — over 20 years of experience and a strong portfolio. It just wasn’t being put to work on the site. The plan was to rebuild the core pages around the right keywords, add proper service pages, and start publishing content that could earn visibility and trust.
+511% Organic Sessions & Page 1 Rankings in 2024–2025
Limited search visibility
- No leads coming through organic channels
- Little brand visibility across event-related keywords
Improving online visibility and organic leads.
- Improve rankings across core service keywords and secondary, service-specific keywords
- Grow organic visibility across both service and informational keywords
How the campaign progressed
Homepage Rewrite
Rewrote the homepage content from the ground up, optimised for core keywords and a range of event-related semantic terms
Service Pages
Built individual service pages to capture service-specific keywords
Content & Blog
Launched a blog and published articles to grow organic visibility and build trust signals
Authority & E-E-A-T
Worked the client's 20-plus years of experience and portfolio into the page content to strengthen credibility signals
Thanks to this campaign, the client achieved:
- Organic sessions up +511%, December 2025 vs May 2024
- 150 new keywords now ranking on Page 1
- Strong climbs across core event keywords, including event planning company Malaysia, event management Malaysia, event planner Malaysia, event organizer KL, and event management Kuala Lumpur
- Improved visibility in AI search results
Results by target page
Event Management Malaysia
Starting from no organic leads, the gains came from clean on-page work paired with real authority. The client's two decades of experience and portfolio gave us genuine credibility to build into the content, and that combination is what moved the rankings and the traffic.
