TECHNICAL, LOCAL & ON-PAGE CASE STUDY

+302% Traffic Growth & Top 2 Rankings For Bateriku

AUTOMOTIVE SERVICES MALAYSIA 12 MONTHS
+302% Organic Traffic
Top 2 Core Keyword Rankings
200+ Local Listings Optimised

Overview

Bateriku is a car battery replacement and delivery service operating alongside roadside assistance across Malaysia, with over 200 physical locations. They came to us to fix the technical problems holding the site back, grow organic visibility for their core services, and strengthen the local presence of their branches.

When we started, the site had severe technical issues blocking proper crawling and indexing, and none of the core keywords were ranking well. On top of that, their 200-plus Google listings were each managed independently by individual branch managers, which left local presence inconsistent across the network. The plan was to clean up the technical base, build proper service pages, and take control of the local listings at scale, starting site a full SEO audit.

Bateriku car battery delivery homepage
The Challenge

Limited search visibility due to poor structure

  • Over 200 physical locations, but weak local presence on Google Maps - each listing managed independently by its branch manager
  • Weak organic visibility, with none of the core keywords ranking well
  • Severe technical issues blocking proper crawling and indexing
The Objective

Improving online visibility and organic conversion.

  • Fix the technical issues for clean crawlability and indexability
  • Grow organic visibility across the core services
  • Strengthen local presence across the branches
Project Timeline

How the campaign progressed

Phase 1

Technical SEO Enhancements

Ran a comprehensive technical audit and implemented the fixes hands-on to clear the crawling and indexing problems

Phase 2

Service Page Build-Out

Created a dedicated service page for each core offering, including Car Battery Delivery and Roadside Assistance

Phase 3

Local SEO at Scale

Consolidated every store listing under one main account, then optimised them at scale to lift local presence across all 200+ locations

Thanks to this campaign, the client achieved:

  • Organic traffic up +302%, from 3,900 sessions in February 2024 to 15,694 in January 2025
  • Core keywords moved from Page 2 and beyond to consistent Top 2 positions across car battery and roadside terms — including car battery replacement, car battery delivery, car battery Malaysia, roadside assistance, and car breakdown service
  • Stronger local presence, especially on "near me" searches
  • Rankings held in the Top 2 consistently rather than spiking and dropping
  • This was achieved with no link building, and across a business with 200+ locations and a lot of stakeholders to coordinate. It shows how far a clean technical base and proper control of local listings can move a site, even in a crowded local market.
Page-Level Results

Results by target page

Car battery replacement — results chart

Car battery replacement

Keywords Ranking
21+ 2 19%
Roadside assistance — results chart

Roadside assistance

Keywords Ranking
27+ 2 25%

No backlinks during the course of this campaign excluding backlinks from partners.