+1,200% Search Visibility & 300% Traffic Growth For GTL Malaysia
Overview
GTL Malaysia (Global Track Lines) is an international freight forwarding company based in Port Klang, operating since 2009, with logistics and warehousing services for clients in Malaysia and abroad. They came to us to grow organic visibility and traffic across both branded and non-branded search, and to rank for the high-volume logistics terms that mattered to their business.
When we started, the site had a weak technical structure causing crawl inefficiencies, service pages that weren’t properly categorised or optimised, no topical map to support informational content, and unoptimised on-page elements. In 2024, GTL effectively ranked for its own brand name and little else. The plan was to fix the structure, rebuild the service pages around clear entities, and build out topical authority and backlinks.
Limited search visibility due to competition
- Poor technical structure leading to crawl inefficiencies
- Service pages not properly categorised or optimised, making relevance hard for Google to read
- No topical map, so no supporting blog content for informational queries
- Unoptimised on-page elements
Improving online visibility and organic leads.
- Grow organic traffic and visibility for branded and non-branded keywords
- Optimise the site structure for better user experience and SEO performance
- Reach Page 1 for high-search-volume logistics keywords
- Improve engagement and conversions through optimised content and strategic execution
How the campaign progressed
Keyword Research & Mapping
Mapped GTL's services - freight forwarding, warehousing, container lashing, import/export licence applications, sea and air freight, to high-value search terms
Competitor analysis surfaced mid- and long-tail keywords GTL was missing out on
On-Page Optimisation & Entity Mapping
Rebuilt the site architecture around entity-driven SEO, giving each service a dedicated, optimised landing page targeting both head and supporting terms
Topical Map & Content Creation
Built a topical authority framework with pillar pages for logistics services, backed by blogs on subtopics like freight costs, customs clearance, and shipping routes — extending visibility from transactional terms into informational queries
Authority & Backlink Building
Acquired authoritative local directory backlinks to strengthen domain credibility and trust for Malaysia geo-modified keywords
Thanks to this campaign, the client achieved:
- Search visibility up roughly 1,200%, from under 5% in 2024 (branded only) to 65%+ coverage across core service keywords in 2025
- Organic traffic up 300%+, driven by Page 1 rankings for freight, warehousing, sea freight, and licence-related searches
- 100+ high-value non-branded keywords now ranking across multiple service verticals, up from branded-only the year before
- Page 1 positions for core terms: freight forwarder Malaysia (#4), warehousing service Malaysia (#5), LCL international shipping (#6), container lashing (#6), export license application Malaysia (#7)
- High-volume terms like freight forwarder Malaysia and warehousing Malaysia now bringing in hundreds of qualified visitors a month
Results by target page
Freight Forwarder Malaysia
Warehousing Service Malaysia
In six months, GTL went from ranking for little more than its own brand name to holding Page 1 positions across its core logistics services. Fixing the technical base and rebuilding the service pages around clear entities is what opened up the non-branded visibility that simply wasn't there before.