Using Google My Business Malaysia Listing To Improve Local SEO
Google My Business is a welcome development in the modern day business world. Today, we will be exploring a very resourceful tool that will give your business an edge in a crowded marketplace.
Without any further delay, let’s begin.
As business owners, we can agree that sales and recognition as a whole in the market place play a vital role in business growth.
With an estimate of 5.8 billion searches made on Google daily , a fair share of these queries are made as regards information on local businesses.
Google My Business Malaysia presents itself as an amazing initiative for providing businesses with the leads they need to generate sales and achieve amazing business growth.
We will show you how you can move your business to greater heights by taking advantage of this business growth opportunity.
With Google, my business easy-to-use tools at your disposal, the demand for your product or services will definitely experience a step up. It’s time you turned the tides of local SEO (search engine optimization) in your favour.
What is Google My Business
Simply put, it is a free and easy-to-use tool specially made for businesses, to organise and manage their online presence on platforms like Google map and most importantly, search.
How does Google My Business help your business visibility
Google My Business account ensures you get visibility on the first page for local searches and it comes packed with analytics, enabling you quantify your overall digital marketing strategies.
Your Google My Business listing includes essential information that drives conversion like contact information, business hours ( very vital during this Covid period ), booking link, accessibility options and other attributes.
Essentially, Having a complete listing coupled with credible reviews on your Google My Business account would help improve your business visibility for local searches on Google.
Reviews on your Google My Business profile helps build brand trust. According to a research by Think With Google, 88% of consumers trust online reviews as much as personal reviews.
On mobile devices, Google maps takes a lot of real estate on the search engine result page (SERP) for search queries that trigger Google maps. This is definitely great visibility for your business if your target audience use mobile devices.
GMB local listing result on SERP
How to setup Your Google My Business
Securing your Google My Business Malaysia listing isn’t that much of a difficult task. With an emphasis on the word “free”, all you need to begin is:
- Open the Google My Business website.
- Sign up for a Google My Business account.
You can sign up using an already existing Google account or create a new one.
- Add your business name and then choose the appropriate category for your business
signup page for GMB
- Select your business location
Select Yes, if you have a physical business location users can visit. Else, select No and then list your business service area.
- Fill in your contact informations ( business phone number, website e.t.c )
- Finally, account verification, this requires you to verify your business details. It takes about 14 – 21 days to get your verification code via mail. Once verified, your Google My Business listing becomes eligible to show up on Google search result page.
GMB pending verification
Important side note: Making your business category as clear as possible is very important in helping the search engine match queries with your business profile.
Post verification optimization of Google My Business Profile.
Google ranks local listing based on three factors and its essentially to have that in mind when you optimise your listing. The factors are:
- Relevance: The relevance of your listing to the search query
- Distance: Distance of your business to the searcher
- Prominence: How well-known your business is based on few factors.
Here are some ways to optimize your business listing.
- Fill out all the contact details, category, attributes, e.t.c
- Upload photos of your products or business location.
- Post business updates like news, special offers, events.
- Encourage your customers to leave reviews and reply to reviews.
GMB business information page
No question, people search on Google every day. Now, the big question is, do you want them to find your business?
Give your competitors a run for their money by making your business profile more accessible to your target audience. Google search and maps give you a digital real estate and help you create a virtual storefront for your business.
You can also download Google My Business app to access your account.
Nature of search engines is that they can make a major issue out of something small that no person would otherwise be able to find.
~ Max Mosley
As a local business, getting leads and sales within your service area doesn’t have to be a nightmare.
Feel free to reach out to us for helping with setting up your Google My Business account or check out our SEO services and approach for Malaysia
On August 13 2020, Google pushed a new update that allows business owner update their Google My Business account on Google maps and search. You just have to be signed with the Google account that was used to verify the business. On search, you can look for your business name or search for “my business” to update your profile. Alternatively, you can tap on your profile picture on Google maps on the top right corner of the mobile app and select “your business profile” to utilise the options.
Google strives to make it more convenient for business owner to keep their business information & customers up-to-date.
Related Topics: New attributes on Google My Business