Understanding SEO Pricing Model in Malaysia
How much should I spend on SEO?
This is often the million dollar question we hear everyday from business owners and managers.
It is evident that embarking on the journey of exploring SEO pricing can be overwhelming, especially if you’re new to the world of digital marketing or search engine optimization. Fear not! This guide is designed with beginners in mind. We’ll steer clear of technical jargon and convoluted explanations, making the content approachable and easy to follow.
From understanding the different SEO pricing models to knowing what to look for in a reliable SEO provider, we’ll guide you step-by-step. By the end of this guide, you’ll have a clear picture of how SEO pricing works in Malaysia and be equipped to make well-founded decisions that propel your business towards online success.
Understanding Your Business Marketing Goals
In the context of SEO pricing in Malaysia, it’s essential to recognise that different businesses have varying goals, and their SEO strategies should align with these objectives. Let’s take the example of a local bakery in Kuala Lumpur to illustrate how business goals can impact SEO pricing:
Example: Local Bakery in Kuala Lumpur
Goal: Increase Foot Traffic and Local Customer Base
A local bakery in Kuala Lumpur aims to increase foot traffic to its physical store and attract more customers from the nearby areas. Their primary goal is to enhance visibility among potential customers searching for baked goods in Kuala Lumpur.
SEO Strategy: Local SEO Focus
To achieve their goal, the bakery needs a localized SEO strategy that targets potential customers within Kuala Lumpur. This involves optimizing their website and Google My Business (GMB) listing for local keywords such as “best bakery in Kuala Lumpur” or “freshly baked bread near me.” They would also work on garnering positive customer reviews on platforms like Google and TripAdvisor to build trust and credibility within the local community.
SEO Pricing Considerations:
For this bakery, the SEO pricing would be influenced by the localized focus and the need to target specific keywords related to Kuala Lumpur. The SEO service provider would develop a customized plan to improve the bakery’s local search rankings and ensure they appear in the “local pack” of search results. The SEO package might include services such as GMB optimization, local citation building, and content creation tailored to the bakery’s specialties.
Overall, the SEO pricing for this local bakery would be structured to address their unique goal of increasing foot traffic and local customer base, while maximizing their visibility within the local search results.
This strategy will be different from a business who is looking to sell products worldwide.
How SEO pricing is calculated
There are few factors that help an SEO’s determine the right pricing for their services.
Competitive landscape
To truly harness the power of SEO for your business in Malaysia, it’s crucial to grasp the intricacies of SEO pricing and its direct impact on return on investment (ROI). The level of competition within your industry plays a pivotal role in determining the effectiveness of your SEO efforts and the corresponding costs involved.
Competitive vs. Less Competitive Industry
Let’s compare two industries in Malaysia to illustrate how the competitive landscape influences SEO pricing and its correlation with ROI.
| Industry | E-commerce Fashion Retail | Local Painting Services |
| Competition | Competitive | Less Competitive |
| Competitive considerations | In a highly competitive industry like e-commerce fashion retail, numerous players vie for top positions in search engine results. Established fashion brands, online marketplaces, and niche boutiques invest heavily in SEO to gain a competitive edge. | In a less competitive industry like local painting services, the number of players is limited, and the demand for specific keywords is comparatively lower. Local businesses offering painting services may have less competition in search engine rankings. |
| SEO Strategy | To stand out in this cutthroat market, businesses require an aggressive and comprehensive SEO approach. This involves extensive keyword research, content optimization, link building, and continuous monitoring to maintain visibility amidst fierce competition. | For local painting services, the SEO strategy focuses on local search optimization and targeting location-specific keywords. The emphasis is on local directories, Google My Business optimization, and positive customer reviews to enhance local visibility. |
| SEO pricing considerations | In a competitive industry, SEO pricing tends to be higher due to the need for constant monitoring and aggressive tactics to stay ahead of competitors. SEO service providers often create customized packages to cater to the unique needs and goals of e-commerce fashion retailers. | In a less competitive industry, SEO pricing is generally more budget-friendly. SEO service providers can tailor cost-effective packages that concentrate on local optimizations, ensuring businesses gain prominence among their target audience without the need for exorbitant investments. |
Understanding the competitive landscape of your industry and its impact on SEO pricing is paramount in maximising your ROI. Investing in an SEO strategy that aligns with your business goals and considers your industry’s competitiveness can lead to significant gains in website traffic, brand credibility, and conversions.
Services Offered
A comprehensive SEO strategy comprises several essential components, each playing a crucial role in boosting your website’s visibility and rankings. Understanding the scope of these services and tailoring them to meet your website’s specific needs is key to achieving optimal results.
On-Site SEO:
On-site SEO focuses on optimizing elements directly within your website to enhance its search engine friendliness. This involves optimizing meta tags, titles, headings, and URL structures to align with relevant keywords. On-site SEO also entails improving website navigation, site speed, and mobile responsiveness for a seamless user experience.
Example: An e-commerce website selling sports equipment would implement on-site SEO by optimizing product pages with relevant keywords, creating informative meta descriptions, and ensuring easy navigation to improve the overall user experience.
Off-Site SEO:
Off-site SEO revolves around activities that occur outside your website but impact its search engine rankings. The primary focus here is on building high-quality backlinks from authoritative and relevant websites. These backlinks act as votes of confidence for your content and signal to search engines that your website is valuable and trustworthy.
Example: A blog offering cooking tips and recipes might engage in off-site SEO by guest posting on popular food blogs, securing backlinks from well-known culinary websites, and promoting their content through social media platforms.
Technical SEO:
Technical SEO deals with the technical aspects of your website to ensure it is easily crawlable and indexable by search engines. This involves optimizing the website’s sitemap, robots.txt file, and resolving issues like broken links, duplicate content, and page load speed.
Example: An online news portal would focus on technical SEO by implementing structured data markup to help search engines understand its content better, enabling news articles to appear in relevant search results.
SEO experience
When it comes to the world of SEO, experience is a valuable currency that can significantly influence pricing and ultimately determine the success of your SEO efforts. Partnering with experienced SEO professionals can make all the difference in elevating your website’s visibility, organic traffic, and overall online success. Let’s explore how the experience of SEO experts impacts pricing and why it’s crucial to have seasoned professionals by your side.
Proven Track Record: Experienced SEO professionals often come armed with a proven track record of successful campaigns and satisfied clients. Their ability to demonstrate tangible results and showcase their expertise commands a premium in the market.
In-Depth Knowledge: Years of working in the SEO industry equips experts with in-depth knowledge of search engine algorithms, industry trends, and effective optimization techniques. Their expertise allows them to devise highly efficient strategies tailored to your specific business needs.
Adaptability: The dynamic nature of SEO demands constant adaptation to algorithm updates and evolving best practices. Experienced SEO professionals have weathered the storm of algorithm changes and can navigate challenges with ease, ensuring your website remains ahead of the competition.
Targeted Approach: Seasoned professionals understand that a one-size-fits-all approach rarely works in SEO. Instead, they adopt a targeted approach, focusing on the unique requirements of your business and the characteristics of your target audience.
In the realm of SEO, experience is a powerful asset that can influence pricing but also deliver substantial benefits for your business.
SEO pricing models in Malaysia
There are a lot of various SEO pricing in and around Malaysia . However, there are SEO pricing models that remain constant.
Hourly Consultation
Hourly consultation in SEO refers to a pricing model where SEO professionals charge clients based on the number of hours spent on specific SEO tasks. This model is suitable for businesses seeking help with particular SEO challenges or requiring expert advice for specific projects.
In Malaysia, the average hourly rate for SEO services is between MYR150 to MYR500 per hour. The price difference depends on the services offered and experience of the SEO. It is not recommended to use hourly SEO pricing, unless you want to tackle a specific SEO task. It could easily add up to a lot otherwise.
Pros:
Cost-Effective for Specific Needs: Hourly consultation allows businesses to pay for the exact amount of time and expertise they need, making it cost-effective for specific tasks or short-term projects.
Flexibility: Clients have the flexibility to utilize SEO expertise as and when required, without committing to long-term contracts or retainers.
Targeted Solutions: Businesses can address specific SEO issues or receive expert guidance on key areas without the need for a comprehensive SEO package.
Cons:
Uncertain Costs: The final cost of hourly consultation can vary, making it challenging for businesses to estimate the total expenses in advance.
Limited Scope: Hourly consultation may not be suitable for more extensive SEO needs that require ongoing optimization and continuous monitoring.
Time Management: Without a structured plan, time management can become an issue, leading to potential delays in completing tasks.
Project Pricing
This SEO pricing package is ideal for one-off services, where you don’t need ongoing services. This sort of package is geared toward a desired outcome.
Examples of projects suitable for project-based pricing include:
Website Audit: Conducting a comprehensive audit to identify SEO issues and areas for improvement.
Keyword Research: Analyzing target keywords and competition to formulate an effective keyword strategy.
Content Optimization: Optimizing existing website content for better search engine rankings and user engagement.
Local SEO Setup: Setting up and optimizing Google My Business and local directory listings for better local visibility.
There is no guide to this pricing, it entirely depends on the work to be done.
Monthly Retainer
Ever heard the line, Search engine optimization is a long-term game? indeed it is, good SEO takes times.
It realistically takes 3 – 6 months for a new website to start seeing ranking improvement.
The monthly retainer is the most commonly used SEO pricing in the industry. It gives the SEO enough time to formulate and implement a long-term strategy for your business.
Pros:
Consistent Efforts: SEO experts can consistently work on improving your website’s performance, leading to sustained growth over time.
Adaptability: With regular monitoring, SEO professionals can adapt strategies based on algorithm changes and industry trends.
Comprehensive Approach: A monthly retainer allows for a holistic approach to SEO, covering on-site, off-site, and technical optimizations.
Ongoing Optimization: Monthly retainers enable continuous optimization and refinement of SEO strategies for improved results.
Timely Reporting: Regular reporting and analytics allow businesses to track progress and measure the impact of SEO efforts.
Relationship Building: A long-term partnership with an SEO provider fosters a better understanding of your business’s unique needs, leading to more effective strategies.
True Value of SEO Investment
Ideally, An SEO campaign would help you gain an increase in visibility, keyword ranking, conversion and revenue. It’s worth noting that SEO is a gradual process, and ethical providers focus on sustainable, long-term growth.
Effectively communicate your business objectives, target market, and specific requirements to the SEO provider. Clear communication ensures that the SEO strategy is tailored to meet your expectations and achieve the desired outcomes.[/vc_column_text][mk_padding_divider][vc_column_text css=”.vc_custom_1690559939924{margin-bottom: 0px !important;}”]
My Freelance SEO Pricing Sheet
I created a pricing guide to help paint a picture of my SEO pricing.
Bootstrap SEO Plan
RM2000
10 Bighead keyword tracking and optimisation
1 Content creation
Internal SEO Audit
Natural link building (Local citation)
Goal setup (Google analytics tracking and goal setup)
Google search console setup
Google my business setup
Monthly reporting
Startup SEO Plan
RM3500
30 Bighead keyword tracking and optimisation
2 Content creation
SEO Audit (Shared with Client)
Natural link building
Goal setup (Google analytics tracking and goal setup)
Google search console setup
Google my business setup
Monthly reporting
Professional SEO Plan
RM12000
50 Bighead keyword tracking and optimisation
4 Content creation
SEO Audit (Shared with Client)
Natural link building
Goal setup (Google analytics tracking and goal setup)
Google search console setup
Google my business setup
Google merchant center setup
Monthly reporting + Custom Data Studio Live Report
In summary, SEO pricing is not fixed. Instead of thinking of the cost, focus on your business marketing goals. Your marketing goals will help you determine if you need a one off SEO package or a monthly retainer and so on.
The average SEO price in Malaysia is RM2500 to RM7000+ per month. The hourly rate is RM150 to RM500 per hour.
Check out the Ahref SEO pricing survey for other regions
