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Upstack Studio - SEO Case Study

Overview

Upstack Studio is a professional mobile app developer based in Malaysia with years of experience. Specialized in helping non-technical entrepreneurs develop user-centric apps to showcase their million-dollar idea.

When Upstack Studio partnered with us in late 2022, they had minimal search visibility for app development-related keywords in Malaysia. Despite offering high-quality services, their website was buried beyond page two or three of Google, meaning they were not capturing organic traffic or leads from people actively searching for mobile app development solutions.

466% visibility growth in 2 years

Upstack Studio SEO case study

Challenges & Objectives

Challenges

❌ Poor keyword optimization for both branded and non-branded terms
❌ Weak visibility for high-value keywords such as mobile app developer Malaysia, app development cost, and mobile application development
❌ Limited content strategy impacting organic traffic and lead generation

Objectives

✅ Increase organic traffic & visibility for both branded and non-branded keywords
✅ Optimize the website’s structure for better user experience and SEO performance
✅ Rank on Page 1 for high-search-volume keywords in the app development industry
✅ Improve engagement & conversions through optimized content and strategic SEO execution

Our SEO Strategy

Keyword Research & Mapping

  • We identified 17 high-value local keywords, including mobile app developer Malaysia, app development cost, and mobile application development.
  • Competitor benchmarking revealed untapped keyword gaps that Upstack Studio could dominate.

Content Optimization & Backlink Acquisition

  • We optimized existing pages, created new keyword-focused content, and secured authoritative backlinks to establish trust and improve rankings.

Brand Reputation Enhancement

  • We focused on making Stasher a recognizable and trusted brand in the Malaysian app development space through thought leadership, consistent local citations, and optimized branded searches.

Content Optimization & Strategy

  • Optimized key service pages with SEO-friendly, high-converting content
  • Created and published high-value blog content based on our topical map strategy
  • Ensured rich SERP features (FAQs, featured snippets) for branded searches

Results & Impact

  • Achieved Page 1 Rankings for 12+ High-Volume Keywords (mobile app developer Malaysia, app development cost, and mobile application development)
  • Top Keyword Movements:

    • Mobile App Developer improved from #86 → #5 (+94% improvement).

    • App Development Cost improved from #49 → #2 (+96% improvement).

    • Mobile App Development Company went from not ranking → #15.

    • Mobile Application Development Malaysia moved from #40 → #4 (+90% improvement).

  • Overall Visibility Growth:

    • In 2022, Upstack ranked for only 3 out of 17 target keywords.

    • By 2024, they ranked for all 17 keywords, with 12 on page one.

    • This represents a 466% increase in keyword visibility.

  • Business Impact:
    This surge in visibility has translated into more inbound inquiries, better-qualified leads, and higher brand authority in the competitive Malaysian app development market.

Conclusion

This case study demonstrates how a well-executed SEO strategy with focus on intelligent keyword mapping, on-page optimisation can drive significant growth.

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