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Trevo Malaysia - SEO Case Study

Overview

Trevo Malaysia is a leading car-sharing and car rental platform in Malaysia. They approached us to enhance their organic visibility and drive more conversions in the competitive car rental and car-sharing market.

Before our SEO intervention, their website lacked a solid technical foundation, had under-optimized pages, and was missing a rich Brand SERP presence. Our goal was to build a structured, high-performance SEO strategy that would increase organic traffic, keyword rankings, and user engagement.

143% Traffic Growth & 3.5x Conversions in 5 Months

Trevo Malaysia SEO Case Study

Challenges & Objectives

Challenges

❌ Lack of technical SEO structure affecting search engine indexing and performance
❌ Poor keyword optimization for both branded and non-branded terms
❌ Unstructured website architecture, leading to confusion between guest and host services
❌ Weak visibility for high-value keywords such as car rental Malaysia, rent my car, private car rental
❌ Limited content strategy impacting organic traffic and lead generation

Objectives

✅ Increase organic traffic & visibility for both branded and non-branded keywords
✅ Optimize the website’s structure for better user experience and SEO performance
✅ Rank on Page 1 for high-search-volume keywords in the car rental industry
✅ Improve engagement & conversions through optimized content and strategic SEO execution

Trevo Malaysia SEO performance - mackyclyde
SEO Performance chart showing our project kick start date (December 2021)

Our SEO Strategy

Keyword Research & Mapping

  • Conducted in-depth keyword research to identify high-intent, relevant search terms
  • Mapped out key service pages to align with target keywords (e.g., car rental Malaysia, rent my car)
  • Created a topical map for blog content, ensuring extensive keyword coverage

Website Structure Optimization

  • Developed a clear differentiation between guest (car renters) and host (car owners) pages
  • Optimized internal linking and URL structure to improve crawlability and user experience

Technical SEO Enhancements

  • Identified and fixed technical issues affecting website performance
  • Worked closely with Trevo’s tech team to implement structured SEO best practices
  • Ensured mobile-friendliness & page speed optimization for enhanced UX

Content Optimization & Strategy

  • Optimized key service pages with SEO-friendly, high-converting content
  • Created and published high-value blog content based on our topical map strategy
  • Ensured rich SERP features (FAQs, featured snippets) for branded searches
Trevo Malaysia ranked keywords as of date
Some keywords that are still ranked as of date of report

Results & Impact

  • 143% Increase in Organic Traffic within the first 3 months
  • Achieved Page 1 Rankings for 20+ High-Volume Keywords (car rental Malaysia, car sharing, rent my car, car rental app)
  • 450% Growth in Monthly Blog Sessions from content strategy
  • 3.5x Increase in Conversions during the SEO campaign

Notably, all of this was achieved without any backlink-building campaigns.

This proves that a strong technical SEO foundation, strategic content, and site architecture can drive substantial results—organically!

Conclusion

This case study demonstrates how a well-executed SEO strategy—focused on technical fixes, structured content, and intelligent keyword mapping—can drive significant growth.

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