Above all, healthy and consistent traffic is the lifeblood of many businesses and websites online. While many websites possess growth potentials, their traffic supply and exposure can be stunted by various reasons. However, our professional website audit services helps locate the clogs in and around your website. This helps to create better opportunities for more visibility and conversion.
Hence, getting our SEO Audit Service yields positive results. Ranking for high conversion keywords may seem impossible, but a good audit always breaks the ice.
What is an SEO audit and what makes it so important?
Let’s take a closer look.
An SEO audit is a process of analysing how well your website is doing in the search engine result page (SERP) as compared to your competitors. The aim is to discover why you aren’t ranking for specific keywords or even worse, why you aren’t visible in the SERP. As a result, we will be able to better understand which areas to optimize to achieve optimal results.
Search engines are built to offer the best and the most valuable suggestions to queries. With this in mind, the value of your content or website as a whole is measured by how much you obey healthy guidelines.
Why do you need an SEO audit service?
Without an SEO audit you will be looking for a needle in a haystack. You won’t be able to identify issues that are holding you back from the ranking and conversion you deserve as a business. Simple put, auditing your website with a professional service provider is never a bad idea.
We have helped a few business in Malaysia with their SEO audit and with proper implementation of the suggestions, we have seen tremendous improvement in ranking and an average of 20% increase in organic traffic. At times, the audit result might suggest little tweaks like navigational improvement. Similarly, Better internal linking or even page speed optimization might also be an effective solution.
Genuine business growth is possible with the right tweaks and updates in place. In other words, the key to gaining more visitors to your website lies in the little details I am willing to pay attention to.
- A proper audit will look to point you in the right direction to improve the following:
- Increase your website’s ranking & visibility in the search engine.
- Significantly Increase your conversion rate.
- Discovery of new money keywords, in some cases it could be in the form of a strategic long-tail keywords that are unique to your business.
- Acquisition of featured snippets.
SEO Audit Services
Our SEO audit comprises of lots of checks in various aspect of the websites. The audit can be broken down into the following areas:
On-Page SEO Audit
Off-Page SEO Audit
Content SEO Audit
Technical SEO Audit
Google Penalty Identification Audit
On-page Optimization Audit
On-page SEO audit is sometimes seen as scratching the surface. But, done right, it makes all the difference. On-page audits looks to check if your website is optimized with regards to following:
- Website structure
- Content quality
- Responsiveness
- Title and meta data
- Url structure
- Redirections
- Keyword density
- Your Money Your Life (YMYL),
- Expertise Authoritativeness Trustworthy (E-A-T).
Off-page Optimization Audit
This aspect of the audit on the other hand, goes in deeper. Specifically on all the various elements that aren’t implemented directly on your website. Implementing linking strategies is one of the major aims of this sub-section of auditing . it gives a good edge when it comes to ranking for high volume competitiive keywords. Some key areas are as follows:
Backlink analysis which helps understand the type of backlink profiles linked to your website, as well as the link placement. For instance, backlink acquisition, Our SEO audit will provide recommendation on how you can gain natural backlinks from authorititive websites.
Content Audit
It’s not enough to acknowledge that content is king, why not get the experience? Quality content generates leads and boost conversions, seamlessly. Does your content give your such results? I can help you maximise the possibilities of what quality content can provide.
A content SEO audit can help your website gain clarity of purpose. Thus, creating the momentum required for growth. We extrapolate your content to guide you towards a topical content creation approach.
Technical Optimization Audit
Technical audits looks to uncover all the technical issues on your website. in addition, we all know off-page factors contributes greatly to ranking. Therefore, we look at components like:
- Overall website structure
- Crawlability
- Crawl Depth
- AMP
- Structured data
- Sitemaps
- Robot.txt
- SSL
There are various other technical components to look at depending on the type of website, those are out secret sauce.
Google Penalty Audit
Identifying and clearing google penalties isn’t always a walk in the park. Worse case, some of these penalties go unnoticed. Why? Because it takes a professional to sort them out. Therfore, a google penalty identification audit goes a long way in helping to identify and clear the penalties. Example- Unnatural link penalty.
Some SEO Audit tools we use
- SEMrush for keyword and competitors analysis
- Ahref for keyword and competitors analysis
- Moz for domain analysis and backlink analysis
- Pi Datametrics for indepth competitors analysis
- Screaming frog and Deep crawl for site crawling
- Marketmuse for content analysis
- Logflare + Data studio for log analysis.
- Other tools and chrome extensions for schema, GMB and Js crawling.
SEO Audit Checklist
Looking to run a site audit yourself? Here is an audit checklist to guide you.
Crawl-ability check
This is to check if your website is crawled and indexed correctly. You should utilize a website crawl tool like screaming frog, site bulb e.t.c
- Robots meta directives.
- Robots.txt.
- Coverage on webmaster tool.
- Use site:website url to check is site is indexed on SERP.
- Check page status codes.
Structure
This checks if your website structure is SEO friendly and solid.
- Page speed check.
- URL structure (links with special characters or spacing).
- Duplicate Page titles, meta descriptions and page headings.
- Review canonical tags.
- Review hreflang.
- Check Dynamic Pages.
- Review parameter usage.
- Check destination of outbound links.
- Ensure analytics is setup.
- Review pagination setup.
- WWW and non WWW version resolve to same page.
What to expect with my SEO Audit services
While some situations may be more specific and unique, this is the base deliverables after an audit.
- Full SEO audit report with analysis and strategic implementation plan.
- Keyword research and suggestions to improve the websites’ placement and visibility.
Moving forward
In conclusion, for me, audits are significant practices targeted at helping you build a healthier and stronger business. Your website is only as strong as it’s components. Giving it the touch of expertise it needs is one sure way to build a profitable business.
Further more, Mackyclyde SEO audit services gives your website and business an amazing shot at increasing exposure and facilitating growth. We all need a little push some times to achieve the unimaginable. You have built an amazing business, it deserves all the exposure it can get.
Check out our full scope Freelance SEO Services
