New Pride-themed features for Instagram and Pinterest

June is universally known as Pride month! Social media platforms usually come up with cute features and icon changes to show their support for the LGBTQIA+ community. In the US, you can find local and international businesses displaying rainbow flags this month.

This year, Instagram and Pinterest have come up with a few new features in celebration of Pride month.

Tara Bedi, Public Policy and Community Outreach Manager of Instagram, says “Especially during Covid-19, we want to help the community celebrate virtually, find support online, and stay connected with the people they love,’ Check out the features below for Instagram:


  • Pride Hashtags

Instagram is bringing back the rainbow hashtags again for the third year in a row! They have identified a handful of hashtags that are popular and widely used in the LGBTQIA+ community and made it a beautiful gradient rainbow color! Here are some of those hashtags: #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2020

pride month instagram hashtag


  • Rainbow story rings

If you use one of the selected pride hashtags in your story, your story ring will turn rainbow for the next 24 hours while that story is live.


  • Pride Stickers

Instagram has added a bunch of new stickers for people to add to their stories this Pride month!


  • Pride-themed AR Effect

Then for the first time ever, we will be getting a new Pride-themed AR effect that has 12 flags in LGBTQIA+ spectrum.

So far, Malaysia does not seem to be able to see these features. I got news that our neighbours, Singapores are able to!

instagram AR effect for pride month 2020
Example Instagram Pride month AR effect




According to Pinterest, “when users search for “Pride” on Pinterest, they will see the suggested searches in all the colors of the rainbow. This experience is available in six languages (English, French, German, Spanish, Portuguese and Italian) for all users accessing from desktop, iOS and Android devices.

Over the next few weeks, people searching for Pride ideas on Pinterest will see a festive background below the search bar with additional search recommendations. To see this, go directly to the search bar and type “Pride” on iOS and Android. “

Pinterest has always been THE place to look for beauty tips, make up tutorial or room makeover photo inspiration! It is also the place where people explore the possibilities of their dream and ideas. The sky’s the limit here!

So, it is very unsurprising that Pinterest sees a high number of searches related to the transgender community, with transgender transition and drag make up seeing a 70% and 77% increase respectively. Big milestone moments like LGBT coming out stories searches also continually increased up to 93%. 

People are also here to find ideas and inspiration on how to best express themselves. For example, LGBT pride quotes, searches are 8 times greaterPride illustration is up 44% and  Rainbow nail art  also seeing an increase of 55% in searches and Bi pride tattoo with 30% increase in searches.

Since Pinterest is also known to be the place for future planning, does it surprise you that lesbian proposal is now 3 times more searched and lesbian wedding suit is now at a 96% increase.

Just to let you have an idea, here is a woman in a wedding suit! I get why the increase in searches now.

instagram and pinterest pride month 2020

Stay safe and Happy Pride month!


Tryphena Chin
Tryphena Chin

Tryphena is a digital marketing executive by day and food enthusiast all day. Good reads about tech, pop culture and food keeps her going. Currently enjoys learning more about PC building, cooking, Skyrim and the Borderlands franchise.

She is often fascinated with the way things are integrated with each other and is trying to learn as much as she can by asking people the hard questions that she could always easily google but didn't want to.