Facebook Email Marketing tool in Test Phase
Facebook is testing the ability to send marketing emails through the platform. It seems that business pages will soon have the function of sending marketing emails!
A Coffey& Tea’s managing director Meg Coffey spotted the ongoing test and shared the screenshots on Twitter.
Send marketing emails from your page? What new sorcery is this Facebook?!
Have you seen this new feature where we can now send emails directly from Facebook? This is definitely new to me and only available on one account so far. pic.twitter.com/aSIkSx1uDo
— Meg Coffey (@TexanMeg) June 1, 2020
As you can see from the screenshots, the page who has access to this will be alerted by a notice on the left side bar.
The page manager will be asked to confirm their email address once they clicked on the “Marketing Emails” tab.
After confirming the address, the page manager will now be able to add in email addresses individually or upload them in a spreadsheet. Before sending messages to the email address, Facebook will ask page managers to confirm that they have gotten permission from people to send promotional messages.
After adding in the contacts, page managers will now be able to create emails directly in the Pages app. Here is what it looks like currently!
Facebook confirmed in an email with Adweek that they are testing a new email marketing tool for pages with a small number of SMEs.
“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations,” says a spokesperson from Facebook in the email. “We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”
We often see email marketing used by bigger and more well known businesses. For SMEs or just businesses that are new to email marketing, this looks like a mighty fine and easy way to get started.
The Facebook’s email marketing tool will only be sending these marketing emails to the email addresses that the page managers uploaded.It won’t be sending the emails to anyone who likes the pages or anything like that. Page managers won’t be able to extract and use the email addresses within Facebook.
The contacts need to agree to being on the promotional mailing list as mentioned above. It is still going to function like any other Email service provider (ESP) out there. Liking a page does not mean granting permission to receiving these emails.
We see how Facebook is gradually becoming a one-stop marketing platform and we are here for it. We don’t expect the facebook marketing tool to compete with the likes of Mailchimp or Salesforce, but it would definitely help those new and upcoming SME’s.
It would definitely be exciting to see the complexity and the UX of the tool. Will it have an easy to use email content builder or good split testing feature?
We can’t wait to see it in action.
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